An unusual combination to build a new image of the South, contemporaneous and networked with the international circuits of artistic creativity. The City of Cosenza has participated and won the regional call (POR Fund 2007-2013) with the project VIVA PerformingLab, in partnership with the MAXXI National Museum of Contemporary Art and UNICAL, University of Calabria. The application has been curated by Francesca Conti, ACTA, which follows as project manager. The aim of the first year is the development of an event dedicated to the performing arts, which involves international artists, and on-site activities oriented to the participation of high school and university students for the reception and dialogue with invited artists, alongside the local cultural scene will involved with technical activities devoted to share criteria for the management of a cultural center and to foster culture projects to develop. Trans Europe Halles, a network of independent cultural centers, supports the project in international communication, and will bring its experience in cultural management and cultural promotion.